TEMPLATE USAGE POLICY

TEMPLATE USAGE POLICY – THATSAPI(Messaging Solutions) Last Updated: 17-12-2025 This Template Usage Policy governs how users (“You”, “Your”, “User”) create, submit, store, and use WhatsApp Business API message templates (“Templates”) through THATSAPI (“Company”, “We”, “Us”, “Our”). By using THATSAPI’s template features, you agree to comply with this Policy, Meta’s WhatsApp Template Guidelines, and applicable Indian laws. --------------------------------------------------------------------- 1. PURPOSE OF THIS POLICY • To ensure all templates meet Meta’s standards • To maintain a safe and compliant messaging environment • To prevent misuse, misleading communication, and policy violations • To protect user and customer trust • To avoid template rejections, account flags, or WhatsApp number suspensions --------------------------------------------------------------------- 2. TYPES OF TEMPLATES ALLOWED Meta allows templates in specific categories, including: • Utility templates (order updates, reminders, OTP, alerts) • Authentication templates (verification codes, login alerts) • Marketing templates (offers, promotions, updates) — ONLY when users have opt-in • Issue resolution or support messages • Appointment booking, reminders, or confirmation messages Users must ensure content belongs to the correct category. --------------------------------------------------------------------- 3. PROHIBITED TEMPLATE CONTENT (STRICT) Templates containing the following content are strictly prohibited: A. Illegal or High-Risk Categories • Loans, credit recovery, or financial scams • Job scams, fake hiring, or misleading offers • Cryptocurrency trading or investment promotions • MLM, pyramid schemes, chain marketing • Gambling, betting, or lottery promotions B. Inappropriate or Sensitive Content • Adult, explicit, or sexual content • Hate speech, violence, or harassment • Political or religious propaganda • Medical claims without regulatory compliance • Offensive or discriminatory language C. Misleading or Deceptive Messaging • Fake urgency claims (“limited time only” when untrue) • False promises or exaggerated claims • Bait-and-switch tactics • Hidden charges or unclear offers D. Unapproved Content Modifications • Adding content in live messages that changes template meaning • Using placeholders to insert prohibited content Any violation may result in immediate account or template suspension. --------------------------------------------------------------------- 4. TEMPLATE CREATION GUIDELINES Users must follow these requirements when creating templates: • Content must be clear, professional, and accurate • Content must match the selected category • Templates must be written in supported languages • Placeholders (“{{1}}”) must be used only for variable data • No promotional content in utility templates • No misleading or vague statements • No content that violates Meta or Indian regulations Example of acceptable placeholders: • {{1}} for customer name • {{2}} for order ID • {{3}} for date/time --------------------------------------------------------------------- 5. TEMPLATE APPROVAL PROCESS • All templates are reviewed by Meta for approval. • THATSAPI does not control the approval time or decision. • Meta may reject templates for unclear language, policy violations, or incorrect categorization. • Users must revise and resubmit rejected templates. • Template approval may take from a few minutes to up to 24–48 hours. --------------------------------------------------------------------- 6. TEMPLATE MODIFICATION RULES Once a template is approved: • It cannot be edited or modified • To make changes, users must create a new template • Placeholder structure must remain consistent with Meta guidelines • Content in actual messages must not change template meaning --------------------------------------------------------------------- 7. PROMOTIONAL TEMPLATE RULES (STRICT) Marketing templates must: • Be used ONLY for opt-in customers • Be honest and non-deceptive • Include relevant and clear information • Respect user opt-out preferences • Avoid excessive messaging Examples: • Discount offers • New product launches • Service promotions • Event invitations Promotional templates to non-opt-in users are strictly prohibited. --------------------------------------------------------------------- 8. TEMPLATE EXPIRY AND DELETION • Templates that are disapproved, restricted, or outdated may be removed. • Meta may auto-deactivate inactive templates after prolonged non-use. • Users may delete their own templates anytime. --------------------------------------------------------------------- 9. CONSEQUENCES OF VIOLATION Violations of this Policy may result in: • Template rejection • Template removal • Temporary messaging block • Phone number quality rating drop • WhatsApp Business API restrictions • Permanent WABA suspension • THATSAPI account termination without refund • Reporting to authorities if illegal content is detected --------------------------------------------------------------------- 10. USER RESPONSIBILITIES Users are fully responsible for: • Ensuring template accuracy and lawful content • Using templates only for intended purposes • Maintaining proof of customer opt-in • Complying with Meta and Indian laws • Avoiding misuse or manipulation of templates • Following all THATSAPI messaging and compliance policies THATSAPI is not responsible for content created, submitted, or sent by users. --------------------------------------------------------------------- 11. LIABILITY LIMITATION THATSAPI is not liable for: • Template approval or rejection by Meta • WhatsApp number restrictions or bans • Loss of business due to template errors • Messaging delays or service downtime • Violations committed by users Users accept full responsibility for their messaging activities. --------------------------------------------------------------------- 12. POLICY MODIFICATIONS THATSAPI may update this Policy anytime. Continued use after updates indicates acceptance of the new terms. --------------------------------------------------------------------- 13. CONTACT INFORMATION For template support or compliance questions: Support Email: info@invotechlabs.com Website: https://www.thatsapi.com Phone: +91 9658896488 --------------------------------------------------------------------- By using THATSAPI services, you acknowledge and agree to this Template Usage Policy.